Research demographics for my target market

My project will be presented in a brochure lay-out. This layout is perfect to present on an instagram feed. That is why I decided to do further research in the statistics of instagram.

Statistics Instagram

Daily social media usage worldwide

From these statistics what age range used the app most and for longest?

- 25-34 

What gender used the app most?
- Women

How did the usage time differ between UK and Globally?
- 145 minutes globally in 2020 and in the UK 32 minutes

How do you engagement rates compare with instagram?

- Reviewing my Instagram posts with the highest engagement rates can help me identify the topics, messages, and graphics that interest my audience most.
With instagram you can see how many likes, comments you received. You can also see the engagement rate by reach. In the last statistic you can see the usage of instagram is growing, so if I want to promote my brand trough instagram I will reach a bigger audience. 

Would this be useful to promoting your brand or product.

- Yes,  almost the half of the population uses instagram who are mostly woman. A bigger audience will see my post and I can track my post by likes, comments and reach. Mostly instagram users are between 25 and 34 year which is perfect because my target audience are woman between 25 and 35 year old