In my last post I showed my initial ideas for my concept about first thoughts from the theme purple. The words magical, mystery and fairytales belongs to the color purple.
Looking further into this,I researched artist Yoko Ono.
Yoko Ono Lennon (1933), born in Tokyo is a Japanese artist and musician. she has made contributions to visual art, performance, filmmaking and experimental music. She is a great influencer for the international development of Fluxus and Conceptual art.
One of her earliest work were often based on instructions that she communicated to the public in written or verbal. Her work 'Painting to be stepped' on in 1960, she invited people to step on a piece of canvas either physically or in their minds.
Painting to be stepped, Yoko Ono
In 1964 she published her book 'Grapefruit' and this is one of my favorites. The instructions range from feasible to improbably, relying upon the reader's imagination so that they can complete the work. Grapefruit is one of the monuments of conceptual art of the early 1960s. This title was chosen because she believed the grapefruit to be a hybrid of an orange and a lemon, and this is a reflection of herself as a spiritual bird. She wanted to ask people to finish it in their own way encouraging other to participate in her radical.
Painting for the wind, Yoko Ono.
Something similar is Cut piece in 1964, where people were invite to cut away portions of her clothing. And in 2015, a spiral staircase installed beneath a skylight that visitors were invited to look at the sky.
Poetry is often magical, mysterious and because we can use our own imagination, we can chose our own happy ending like in a fairytale. The concept would work well for my theme.
I also want to apply how Yoko approaches her work, that people use their own imagination in my promotional video. Not so much that people can finish the work, but that they start thinking about it. It's a promotional video and I have to trigger people and make them curious. So therefore, I want to that to use the theme purple that represents mysterious.
Momo (No date) Artists [Online] Available from:
https://www.moma.org/artists/4410 (Accessed 13th January 2021)
Britannica (No date) Biography [Online] Available from:
https://www.britannica.com/biography/Yoko-Ono (Accessed 13th January 2020
The culture trip (No date) Yoko Ono the world's most famous unknown artist [Online] Available from: https://theculturetrip.com/asia/japan/articles/yoko-ono-the-world-s-most-famous-unknown-artist/ (Accessed 13th January 2021)
Artsolido (No date) Yoko Ono the cut piece that changed forever the relationship between artist and audience [Online] Available from:
https://artsolido.com/2017/02/18/yoko-ono-the-cut-piece-that-changed-forever-the-relationship-between-artist-and-audience/ (Accessed 13th January 2021)
You have researched this artist but there seems to be no context to your ideas or why you have looked that the artist - please really contextually research this is for your project!
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